Chemyunion inside in-cosmetics Global 2017

03/09/2017
Dear Business Partner,

Below you will find what we have prepared to help us grow new businesses in 2017.
We are certain that the positive impact of all these actions will benefit your sales efforts. Please bring your customers to our booth G10 – we’ll make you feel at home.


New Product: SkinBlitz

Anti-pollution claims were made in 2/3 of all skin care products launched in 2016. As an innovator in this market Chemyunion has developed SkinBlitz, - the only product in this category with proven efficacy in both treating the skin and preventing pollution from permeating the surface. SkinBlitz provides DNA protection and avoids hyperpigmentation, two of the most undesirable effects of pollutants.

New Data: Biolumitá®

Hyperpigmentation is a constant challenge in the market. Chemyunion now offers the results of a unique synergy study which demonstrated that Biolumitá® has the capacity to act synergistically with an inhibitor of the enzyme tyrosinase (kojic acid) and act as a promoter of cell renewal (glycolic acid) on skin lightening in regions of the face, axilla and bikini line. Get ahead of the competition with Chemyunion. 



New Data: Revinage®

Have you ever heard about Midorexia? Revinage® is the perfect fit for this new market trend. You can learn more about it at our pre show training session where you will quickly discover how Revinage® new in silico, in vitro and stability tests will guide you to new business opportunities. 

New Data: GoBlond

Our location in Brazil puts Chemyunion at the center of one of the most important hair care markets in the world. GoBlond’s new studies will demonstrate how you can provide your hair color customers improved brightness and protection for bleached and dyed hair! Remember, GoBlond has been named one of the 5 Top Actives of 2016 according to Belinda Carli, Director, Institute of Personal Care Science, and published in Cosmetics Design-Europe.com, on 20-Dec-2016.    


New Data: Hebeatol®

Cosmetic formulations without traditional, and controversial, preservatives. Hebeatol® Range’s new tests make it possible to improve your sales by offering your customer the value of a lower concentration usage level combined with the same level efficacy. Now you can offer a new way to protect formulas with a natural solution that is more cost effective. 

Promotional Events – Free to Attend

We are expanding Chemyunion´s presence at the show. We will be hosting several events for you and your customers to attend at no cost. Invite your customers to learn how we can help them provide innovation and value for their customers.

  • Sample different texture prototypes at the Emulfeel® Sensory Bar. Emulfeel® has been entered the Sensory Award Competition that celebrates the most innovative developments in sensory and texture of products displayed on the Sensory Bar. It will be available for your benefit from April 4th to 6th.


PR actions 

We have increased our efforts for generating Chemyunion exposure around the world. Through a new PR strategy, we have established connections with some of the most relevant magazines in the personal care sector.

Please take a look at the attached press releases that we have developed and ditributed to the media.

Please be aware that this information is sensitive and the content is for your internal use only. Feel free to add inspiration to your own communication strategy by including this information. 

  • Proven Efficacy in reducing pollutant permeation - SkinBlitz
  • Innovative Antiaging Solution - Revinage®
  • Maximum brightness and protection for bleached and dyed hair in one-step - GoBlond
  • Synergy against hyperpigmentation - Biolumitá®
  • Alternative preservative - Hebeatol® Range

We count on your support for making the best out of this event. We would like to invite you and your staff to join us at the booth and bring your customers at any time during the event.

With Kind Regards,


Sérgio Gonçalves
Marketing & International Business Director