GoBlond- hair bleaching that maintains fiber integrity

Changing hair color often accompanies changes in fashion trends and at times, developments in hair treatments. It's no coincidence that changing hair color is one of the most common services in today’s salons. GoBlond, a cosmetic active compound, uses silk proteins to facilitate the bleaching process and ensure the integrity of the hair fiber.

GoBlond – Platinum blonde without compromising the strands!

Among hair changing processes, the bleaching of the strands is one that most damages the structure of the strands, leaving them looking dry and brittle. The bleaching process opens the hair cuticle, permeates the cortex and oxidizes the melanin. But, since this activity is not selective, it also destroys the bridges of keratin, which promotes the weakening of the strands.

Chemyunuion’s GoBlond employs silk proteins, a unique technology, as a cosmetic active to protect the strands during the process. In this way, GoBlond provides a complete bleaching process without compromising the hair fiber, and protecting the hair’s keratin chains and cuticles.

GoBlond – Efficacy Test

In tests conducted with GoBlond, the use of the active demonstrates increased strength of hair fibers by 12.4%, while a competitive product presented 11.9%. Additionally, in testing for maintenance of fiber density and protection of strands, GoBlond demonstrated a 14.5% increase while the competing product showed a 13.4% improvement.

Finally, GoBlond demonstrated better results in the overall look of the hair – a greater sense of softness and brightness – when compared with the competitor.

Among the benefits of GoBlond include:

·       Maintains strand texture and health

·        Maintains capillary strength and offers protection after the bleaching process

·        Better manageability

·        Increased strand strength

·        Better bleaching results vs. competition

·        Effective and immediate care during the bleaching process

For more benefits of GoBlond and to ensure a more perfect bleaching result, contact Chemyunion, a Brazilian company with presence in more than 50 countries around the globe that combines technological expertise and knowledge of market trends for skin, hair, plant-based preservatives, and functional and sensorial excipients.