GoBlond - Perfect Platinum and Safe Bleaching

Influenced by fashion and trends, women throughout history have sought to change the look and style of their hair. The stress and damage brought on by physical and chemical methods like brushing, straightening, dyes and bleaches, are proven hazards. Of these methods, bleaching has always brought the highest risk of damage and structural change to the hair fiber – resulting in dull, dry, and brittle hair.

In order to successfully treat and minimize the damage to hair caused by the bleaching process, Chemyunion created GoBlond.

GoBlond is composed of silk proteins (fibroin, sericin and seroin), interlaced by a network of polysaccharides derived from linseed (Linum usitatissimum L.), that due to its unique technology provides an efficient delivery system, allowing the bleaching process takes place in its entirety, without compromising the integrity of the hair fiber. GoBlond protects the cortical regions (macro and microfibrils) and consequently the keratin chains and cuticles, through selective film formation.

Delivery System: selectively covers the macro and microfibrils, allowing the melanin oxidation and protecting the keratin chains.